Display advertising relates to graphic advertising online, such as banner or skyscraper adverts.

Display advertising may also take the form of interactive advertising mediums such as video and audio, known as Rich Media.

Display advertising can be used effectively on highly trafficked websites.

Depending on your target market, we have built campaigns for these popular sites.

There are various formats that a client can opt for when performing display advertising. Some of which are listed below.

Rate cards vary per website, advert position, size, campaign duration and budget. Normally the advertising is charged on a CPM basis (Cost per Mille or Cost Per Thousand impressions - the 'M' being the roman numeral for 'Mille').

An impression means your advert is served and displayed, compared to CPC (Cost Per Click) where you only get charged when your advert is actually clicked.

Display advertising can be effective if building a brand or trying to position your brand in a new target market.