WR.Shaw is the largest independent dealer of tractors and tractor parts in Ireland.
Specialising in New Holland tractors for the last 30 years, the experienced W.R.Shaw tractor team provide a complete tractor and farm machinery solution offering new tractors, used tractors and ex-hire tractors and a range of grass and tillage machinery from leading manufacturers around the world.
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As the largest independent dealer of tractors and tractor parts in Ireland, W.R. Shaw are found on top of Google search engines for keywords that are important to market their business online. Top rankings have been achieved on Google with specific keywords using the Dotser Agri dealer software platform for machinery and parts.
Dotser Agri ecommerce provides a full integration with Autoview dealer management software providing live stock and pricing feed to the ecommerce website for customers to order online.
W.R.Shaw Tractors use the Dotser Agri responsive platform to manage and update tractor and farm machinery listings.
W.R.Shaw Tractor team can easily manage their listings by taking photos on their mobile phone and uploading them directly to the website. The custom built farm machinery database allows them to assign the products to their appropriate page/category and enter product descriptions. Images are automatically scaled to suit the device and this removes time being spent cropping in a third party program.
Not only does W.R.Shaw successfully attract new enquiries daily, but the website acts as a back up sales tool for the salesmen on the road and in store to provide up-to-date and relevant information on the wide range of products W.R.Shaw sell to their customers.
