TYM use the Dotser Agri Dealer platform to create interactive parts diagrams for easy part selection
Branson Tractors engaged Dotser for a new look online interface which would deliver more control over product information, enhanced visibility, improved functionality (integrated eCommerce) and greater usability (UX) for the user.
Branson Tractors are the UK importers for TYM group, the largest tractor company in South Korea.
The website fully utilises new features of Dotser Agri such as interactive Parts Catalogue Diagrams with an easy-to-use detailed parts diagrams corresponding to the details with an add to cart function.
• Search the the illustrated parts catalogue to easily find the part
• User-friendly and quick to order - select the part from the diagram, add to cart and express checkout
TYM UK enjoy the benefits of full control over their product information with advanced features on the Dotser Agri platform side allowing additional product data including custom fitler fields, photos, videos, brochures, meta tags and more.
The Dotser Agri platform delivers a streamlined administration process and time savings with automated live data updates for stock and pricing.
Quality product data helps deliver optimised web content to improve natural search engine ranking and page stickiness with reduced bounce rates ultimately delivering better quality visitor traffic, leads and sales - online and in store!
